Case Study
B.B. MKT
B.B. MKT is a bold, culture-driven website concept designed to reflect the energy of vintage streetwear, community, and curated style. The goal was to create a digital experience that felt as expressive and memorable as the in-store brand itself.
The Concept
Turning store personality into a digital experience.
B.B. MKT already had a strong personality — bold, creative, and rooted in community. The website direction focused on translating that existing energy into a digital space that felt curated, expressive, and easy to engage with.
Brand Expression
Designed to feel unmistakably on-brand.
Every design choice was created to support the brand’s personality — from bold visuals and layout rhythm to color, typography, and spacing. The result feels immersive without losing clarity.
Brand Moments
Recognizing what was already there.
The brand already had visual personality inside the store. Using characters inspired by an in-store mural, the site introduced a stylized visual moment that felt true to the physical space while elevating it digitally.
It wasn’t forced — it was already part of the brand. It just needed to be recognized, refined, and brought forward.
The Strategy
Not just a clean website — a site that feels like the brand.
The goal was to capture the feeling of walking into the store: bold, curated, creative, and full of personality. The website needed to support practical business goals while still feeling like an extension of the community.
Community Focus
Built to support connection.
Event pages, contact forms, and storytelling sections help the website function as more than a digital storefront. They create opportunities for deeper connection and make the site feel connected to the brand’s real-world community.
The Result
A website with personality, structure, and purpose.
The final direction creates a digital experience that feels energetic and expressive while still being clear, functional, and easy to navigate.
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