Hi, I’m Emily
I help businesses create websites that bring in customers and clients. Whether it’s a rebuild or starting from scratch, I’m passionate about building websites that reflect a brand’s personality and lead to conversions.
I found my passion for marketing and web design in college while earning my BBA in Business Administration and Entrepreneurship with a minor in Marketing. With so many website providers offering similar templates, company websites can start to look all too similar. I aim to bring a balance of modern, clean design with custom sections and details that help businesses stand out.
I also offer logo design and other marketing material design services. Whether you need a menu for your restaurant, business cards that stand out, or handout materials for your next trade show, I’m here to help.
Rooted In Local Business
Web design should make small business ownership feel less overwhelming.
Growing up in Boise, I have watched local businesses shape the personality of this community — the coffee shops, storefronts, family-run businesses, and local services that make this city feel connected.
That is why I believe web design should go beyond aesthetics. A website should help business owners save time, capture leads, feel more organized, and create a stronger online presence without adding more stress to their plate.
The more I work in this space, the more meaningful it feels. I love supporting local businesses as they grow, evolve, and continue building the communities around them.
Beyond A Pretty Website
A strong website should do more than simply exist.
Your website is often the first impression someone has of your business. It shapes credibility, influences trust, and impacts whether someone chooses to reach out or move on.
That is why every McAvoy Web Co. project is approached with both aesthetics and strategy in mind. The goal is not to create something trendy for a few months. The goal is to build a website that feels aligned with your business, supports your growth, and continues working long after launch.
Whether someone visits from Google search, social media, or word of mouth, the experience should feel intentional from the very first interaction.
Built Differently
Design is only part of the equation.
Great websites are not just visually polished. They are structured, responsive, clear, strategic, and built with the user experience in mind.
Thoughtful Design
Clean, modern design that feels elevated without becoming overwhelming or difficult to navigate.
Built To Perform
Fast-loading, responsive websites optimized for usability, accessibility, and long-term scalability.
Strategy First
Every layout, section, and content decision should support a larger business goal — not just fill space.
Mobile-First Experience
Most visitors are browsing on their phones. Websites should feel intentional on every screen size.
SEO-Conscious Structure
Search visibility starts with strong foundations: semantic structure, clean code, and thoughtful content organization.
Collaborative Process
A more personal, transparent approach that keeps communication clear throughout the entire project.
Boise, Idaho
Supporting the businesses behind Boise.
Ready when you are.
Whether you already know exactly what you need or you’re still figuring it out, I’ll help guide the process and create something that feels aligned with your business.
Every project starts with a conversation about your goals, your audience, and what you want your website to actually accomplish.